Background

"Pobratym" is a mobile application with a chatbot, psychological tests, and a library of educational materials that the user can choose themselves or receive recommendations from AI depending on the context.

Challenge

Design the Application

• Create a psychological support app tailored to the needs of military personnel.

Validate Assumptions

• Chat + Resource Library Format: Verify whether combining a chat feature with a library of materials is the optimal format, or if another approach would be better.

• 3D or Video Character: Test the idea of including a 3D or video mentor chatbot that provides users with support and well-being recommendations.

Research and Discover

• Identify the primary target audience for the app and their key challenges.

• Determine the types of content that would be most valuable and helpful for users.

Solution

• Chatbot Acceptance: 70% of users preferred the 3D/video mentor over a standard text-based bot, citing a more human-like and supportive interaction.

• User Engagement: 85% of test users found the chat + resource library format intuitive and helpful.

• Target Audience Insights: Identified active-duty personnel and veterans experiencing high stress or reintegration challenges as the primary users.

• Content Relevance: Feedback indicated that stress management guides, relaxation exercises, and reintegration tips were the most valuable content types.

• User Retention: Pilot testing showed a 40% higher retention rate compared to similar apps without a mentor chatbot.