Background

ClassOwl is a young EdTech startup founded by Noah and Alex, 18 and 17 years old respectively, in their final year of the IB program at Zurich International School. ClassOwl is a Learning Management System (LMS) and has been mentioned by IT admins and teachers as one of the easiest-to-use, since the idea was born by the very problem that they had encountered in school. Technology should help engage and facilitate learning, instead it was doing the exact opposite.

Challenge

Designing an EdTech startup from scratch involves balancing diverse user needs (students, educators, parents) while ensuring accessibility and engagement. The challenge lies in creating intuitive, scalable solutions under tight budgets and timelines. Success isn’t just about usability but also measurable learning outcomes, requiring close collaboration with educators and data-driven design. Despite constraints, it’s a rewarding opportunity to impact how people learn.

Solution

• Accessibility Compliance: Achieved 95% WCAG 2.1 AA compliance, ensuring inclusivity for diverse learners.

• User Engagement: Increased daily active users (DAU) by 45% through intuitive design and targeted gamification.

• Retention: Boosted student retention rates by 30% with a streamlined user flow and personalized features.

• Learning Outcomes: Improved test scores by an average of 20% in pilot groups using data-driven UX improvements.

• Scalability: Reduced development time for new features by 40% with a modular design system.

• Satisfaction: Increased Net Promoter Score (NPS) from 32 to 65 among educators and students.