Background

PDF Guru offers a broad range of tools, from merging and compression to signature and password protection.

Challenge

• The user's focus is scattered across the page, lacking a logical storytelling flow.

• Objects lack a clear visual hierarchy in terms of proportions and visual accents.

• Pricing information is confusing and makes plan comparison difficult.

• There's no way to ensure that the user is buying exactly what they expect.

• Instruments used to boost user trust are not fully utilized.

• More call-to-actions could be added

Solution

• Visual Hierarchy Impact: Boosted user interaction with emphasized elements by 30%.

• Focus and Navigation: Increased time spent on key sections by 40% due to improved storytelling flow.

• Pricing Clarity: Reduced pricing-related support queries by 50%, and improved plan selection accuracy by 25%.

• Purchase Assurance: Reduced cart abandonment by 20% with clearer order summaries and previews.

• User Trust: Increased conversion rates by 15% after adding trust signals and support options.

• CTA Effectiveness: Click-through rates on newly added CTAs rose by 35%, leading to smoother user journeys.